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Box Office Fees

Swoogo

Summary

Swoogo is an event management platform for registration, marketing, attendee communications, on-site check-in, and reporting. Its annual, user-based subscription supports unlimited events and registrations, while organizers connect their preferred payment processor.

From
$11,800 a yearbilled annually
Open source
No
API
Yes
Best for
Enterprise event teams running conferences, webinars, and field marketing programs

What we checked

Pages last read
Price on its site
From $11,800 a yearFrom its pricing page

Swoogo price and terms

Terms

Free plan or trial
NoNo

For AI agents

API
Yes
Swoogo's pricing page

Pricing page, captured

swoogo.events/pricing, checked

What we checked on Swoogo

YesPartlyNo

What the fees come toNo

The fee per ticket

Swoogo states that it does not take a percentage from transactions through its integrated payment options.

Swoogo doesn’t charge a percentage for using our 14 integrated payment gateways.

swoogo.events/enterpriseChecked

What the fees come toYes

Card processing

Organizers choose a connected card processor, including Stripe and other listed payment options; Swoogo publishes no processor rate.

Choose from our many secure and trusted integrations, including Stripe, Authorize.net, and Paypal Payflow Pro.

swoogo.events/event-registration-softwa…Checked

What the fees come toYes

Free events

Swoogo says it does not charge per event or per registrant, while its base subscription is paid annually.

Swoogo doesn't charge per event or per registrant.

swoogo.events/pricingChecked

What the fees come toYes

Plans and subscriptions

Professional is an annual subscription with unlimited events and registrations; Enterprise is separately quoted.

USD $11,800/year Custom

swoogo.events/pricingChecked

Getting paidYes

Your buyers’ details

Swoogo says customer data belongs to the organizer, and its tools create and automate event emails.

At Swoogo, all of your data belongs to you.

swoogo.events/enterpriseChecked

Selling the ticketsYes

Ticket types and discounts

Swoogo documents endless registrant types, early-bird discounts, and discount codes for tailored event pricing.

On the page: Registration and MCP Server sections

swoogo.events/platformChecked

Selling the ticketsYes

Reserved seating

Swoogo lists custom seating charts among included in-person capabilities for its event platform.

On the page: What's included, In-Person list

swoogo.events/pricingChecked

Selling the ticketsYes

Questions at checkout

Registration forms support customizable questions, and the platform lists more than fifteen question formats.

- 15+ question formats - 100% customizable questions

swoogo.events/platformChecked

Selling the ticketsYes

Registration forms and waivers

Swoogo provides customizable registration forms with custom fields and conditional paths for different registrants.

Add your own data fields to capture the important details about registrants.

swoogo.events/event-registration-softwa…Checked

Selling the ticketsYes

Waitlist

Swoogo lets registrants join an invite list or be moved automatically to a waitlist when space opens.

automatically move people to a waitlist until space opens up.

swoogo.events/event-registration-softwa…Checked

Selling the ticketsYes

Online events

Swoogo supports digital events with registration, streaming integrations, and an event hub for attendees.

### Multi-track registration

swoogo.events/digital-eventsChecked

Selling the ticketsYes

Recurring events

Swoogo supports cloning and templatizing a successful registration flow for repeat events without rebuilding it.

Swoogo makes cloning and templatizing easy

swoogo.events/event-registration-softwa…Checked

At the doorYes

Check-in app

Go Onsite is included with every plan and provides offline attendee check-in using a name or QR code.

Go Onsite is included in every Swoogo plan.

swoogo.events/mobile/go-onsiteChecked

At the doorPartly

Door sales

Walk-in registration is included, while on-site Stripe payment processing is limited to the paid Go Onsite Pro add-on.

On the page: Go Onsite feature comparison table

swoogo.events/mobile/go-onsiteChecked

Finding buyersYes

Email to buyers

Swoogo lets organizers segment, build, and automate emails for invitations, reminders, and follow-up communications.

personalize your event communications at scale when you segment, build, and automate emails in Swoogo.

swoogo.events/event-marketingChecked

Finding buyersYes

Ad tracking

Swoogo includes Google Analytics and Facebook Pixel integrations for measuring page visits and marketing results.

Use our Facebook Pixel integration to report on the success of paid or organic social marketing efforts.

swoogo.events/integrationsChecked

What it connects to and where it is soldYes

Works with

Swoogo lists native Salesforce, HubSpot, Marketo, Zapier, payment, analytics, and marketing software integrations.

Automate workflows between Swoogo and thousands of other tools, using Zapier.

swoogo.events/integrationsChecked

What it connects to and where it is soldYes

API

Swoogo publishes a REST API and outbound webhooks, with scalable API access in Enterprise.

REST API + outbound Webhooks

swoogo.events/pricingChecked

Starting and getting helpNo

Free to start

Swoogo publishes Professional as a paid annual subscription, so organizers do not have a no-cost platform path stated.

On the page: Professional plan card

swoogo.events/pricingChecked

Starting and getting helpYes

Support on event day

In-house support promises an initial response in about fifteen minutes during Monday through Friday local service hours.

During our service hours (M-F, 9 am-9 pm local time, globally!) we’ll get you a first response in about 15 minutes.

swoogo.events/supportChecked

Swoogo alternatives

All 9 alternatives

Is this yours?

Run this platform? Claim the page for free, see its visitors and add the owner mark. You confirm it with an email at swoogo.events.

Report an error if a fact is wrong.