# Ticketmaster — Enterprise ticketing for venues, teams and promoters, sold through its own marketplace. > Source: Box Office Fees — https://boxofficefees.com/ticketmaster (structured, researched, re-verified) Ticketmaster is an enterprise ticketing platform whose TM1 tools let venues, teams and promoters build events, sell seats through Ticketmaster's marketplace, and scan SafeTix tickets at entry. Commercial terms are arranged with a Ticketmaster account team rather than published. **Best for:** Venues, teams and promoters selling ticketed live events at scale | Fact | Value | | --- | --- | | Website | https://ticketmaster.com | | Category | Concerts and nightlife, Community events, Theatres and performing arts, Ticketing platforms | | API | Partly | | Open source | No | | Price | Price on request | | Price checked | 27 October 2026 | **What we checked** - Pages last read: 27 October 2026 ## Ticketmaster in our research **Also named in** - [Recurring event ticketing with door sales](https://boxofficefees.com/collections/recurring-event-ticketing-with-door-sales) · Collection ## Ticketmaster price and terms **Terms** - Sign up without sales: Some plans ## For AI agents - API: Partly Read on https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined, 27 October 2026. ## What we checked on Ticketmaster ### What the fees come to **The fee per ticket** · Partly — A service fee is charged once per paid ticket and some events add a venue-set facility charge, but Ticketmaster publishes no percentage, fixed amount or cap for either, so an organizer cannot see the rate before talking to its account team. > Service fees are generally negotiated and shared between various parties involved in organizing the event and may include a profit to them. The service fee is charged once per ticket > — https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined · Section 'What Fees Are Included?', Service Fees paragraph, checked 27 October 2026 **Who pays the fees** · Yes — Buyers pay the fees on top of the ticket price the organizer sets: the upfront price a fan sees is the ticket price plus all required fees, and the organizing parties share the service fee rather than absorbing it. > The upfront price includes all required fees in addition to the face value. > — https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined · Section 'What Fees Are Included?', opening sentence, checked 27 October 2026 **Card processing** · Partly — Card processing is bundled inside Ticketmaster's share of the service fee rather than charged separately to the buyer, but no processing percentage or per-order amount is published anywhere on its help or business pages. > This fee also typically includes credit card processing costs. > — https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined · Section 'What Fees Are Included?', Ticketmaster bullet under Service Fees, checked 27 October 2026 **All-in price at checkout** · Yes — The first price a fan sees on the event page and seat map is the All In Price with every required fee included; only local taxes and an optional delivery charge can still be added at checkout. > The All In Price is the total ticket price including fees. Local taxes and delivery fees, if selected, may be added at checkout. > — https://help.ticketmaster.com/hc/en-us/articles/35127799858193-What-is-the-All-In-Price · Article body, first paragraph, checked 27 October 2026 **Sales tax on tickets** · Yes — adds a tax line: applicable city, state and local taxes are calculated automatically from the event's location and added at checkout, and in some states the tax is folded into the upfront price; remittance is not described. > Taxes: Applicable city, state, and local taxes are automatically added based on where the event takes place. In some states, this tax is included in the upfront price. > — https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined · Section 'What Charges Aren't Included Up Front?', Taxes bullet, checked 27 October 2026 ### Getting paid **Your buyers’ details** · Yes — Clients get their buyers as addressable audiences inside TM1, which segments fans who completed purchases and fans who scanned in for the first time and runs email campaigns to them; raw export of names and emails is not described. > TM1 enables custom segmentation of Primary Purchasers, fans who have completed ticket purchases on Ticketmaster, and New Attendees, fans who have scanned into an event for the first time. > — https://business.ticketmaster.com/client-marketing-self-serve-tools/ · Section 'Audience Segmentation', second paragraph, checked 27 October 2026 ### Selling the tickets **Ticket types and discounts** · Yes — Organizers configure price levels, ticket types and holds on a custom floor plan, and launch pre-sales, VIP packages and special offers from reusable templates across multiple events. > Launch pre-sales, VIP packages, and special offers using customizable, reusable templates that can be applied across multiple events. > — https://business.ticketmaster.com/solutions/event-creation-management/ · Section 'Smarter Event Management', 'Pre-Sales and Offers Made Easy', checked 27 October 2026 **Reserved seating** · Yes — Fans pick seats on real-time interactive seat maps that show all available inventory with a seat view, and organizers draw the floor plan and allocate seats behind it in TM1. > Help fans find their perfect seat faster with real-time, interactive seat maps that display all available inventory in one place. > — https://business.ticketmaster.com/solutions/ticket-sales/ · Section 'Fan-First Innovation', Interactive Seat Maps, checked 27 October 2026 **Timed entry** · Yes — Ticketmaster names timed-entry activations among the event types its self-serve tools are built for, alongside pop-ups and festivals; it does not document how capacity per time slot is set. > From food festivals and nightlife experiences to pop-ups, community events and timed-entry activations, organizers need flexible tools that help them move quickly > — https://business.ticketmaster.com/self-serve-event-ticketing-solutions-for-live-events/ · Article body, third paragraph, checked 27 October 2026 **Sell on your own website** · Yes — Embedded checkout lets organizers take the purchase on their own site so fans stay in their brand, and it supports quick pay methods such as Apple Pay and Google Pay. > With embedded checkout, organizers can drive ticket sales directly through their websites, keeping fans immersed in their brand throughout the purchasing journey. > — https://business.ticketmaster.com/self-serve-event-ticketing-solutions-for-live-events/ · Section 'Deliver a Mobile-First Checkout Experience', final paragraph, checked 27 October 2026 **Add-ons** · Yes — Upsells put parking, merchandise, VIP upgrades and experiences inside the purchase flow, customizable by ticket type and extendable to resale tickets, and bundles package them with the ticket. > Offer VIP upgrades, parking, merchandise, and exclusive experiences directly in the purchase flow. Customize by ticket type, extend offers to resale tickets > — https://business.ticketmaster.com/solutions/ticket-sales/ · Section 'Empowering You to Sell More', Upsells, checked 27 October 2026 **Recurring events** · Yes — Saved templates carry floor plans, pricing and offer structures across tours, seasons and festivals, and multi-event tools group related events for bulk edits; a dated recurring-series scheduler is not described as such. > Manage multiple events faster with multi-event management tools that let you group related events and bulk edit key details at once. > — https://business.ticketmaster.com/solutions/event-creation-management/ · Section 'Smarter Event Management', 'Manage Multiple Events at Once', checked 27 October 2026 **Refunds and transfers by buyers** · Partly — Buyers can pass tickets to a friend themselves for free when the organizer has enabled transfer, but self-serve refunds do not exist: all sales are final and refunds are limited to what the organizer authorizes. > With Ticket Transfer, you can transfer all or some of your tickets from one Ticketmaster Account to another. It's easy, safe and completely free. > — https://help.ticketmaster.com/hc/en-us/articles/9786975926673-How-does-Ticket-Transfer-work · Article body, opening paragraph, checked 27 October 2026 ### At the door **Check-in app** · Partly — Entry runs on SafeTix encrypted rotating barcodes with real-time ingress monitoring, but scanning uses Ticketmaster hardware and partner access-control providers rather than a published free scanner app, and offline operation is not described. > Integrate seamlessly with industry-leading Entry & Venue Services Solutions providers to ensure scanners, access control, and event day operational systems work together. > — https://business.ticketmaster.com/solutions/event-day/ · Section 'Be Ready for Showtime', Partner Integrations, checked 27 October 2026 **Door sales** · Yes — A mobilized box office sells tickets and delivers upgrades on the go with tickets sent by SMS or email, and the service fee may apply to in-person box office purchases depending on the venue; no door-sale rate is published. > Sell tickets, resolve issues, and deliver seat upgrades on the go using mobile box office tools, with tickets sent instantly via SMS or email > — https://business.ticketmaster.com/solutions/event-day/ · Section 'Seamless Entry', Mobilized Box Office, checked 27 October 2026 **Apple Wallet** · Yes — Fans add tickets to Apple Wallet from My Tickets in their account, and can then tap or scan the SafeTix pass straight from the wallet at the gate. > Fans can tap or scan their SafeTix™ directly from the Ticketmaster app or their mobile wallet, enabling a faster, safer, and more convenient entry experience > — https://business.ticketmaster.com/solutions/event-day/ · Section 'Seamless Entry', Contactless Entry, checked 27 October 2026 **Google Wallet** · Yes — Google Wallet passes are supported and clients can customize how their brand appears on the pass on Android devices, with the same tap-or-scan entry from the wallet. > Ticketmaster has expanded its digital ticketing capabilities with customizable Google Wallet passes, giving clients more control over how their brand appears in fans' mobile wallets. > — https://business.ticketmaster.com/solutions/event-day/ · Related insight card 'Ticketmaster Leads Mobile Ticketing Innovation with Customizable Google Wallet Passes', Key Takeaways excerpt, checked 27 October 2026 ### Finding buyers **Listed where buyers browse** · Yes — Events are listed on Ticketmaster's own marketplace and app with recommendations, search and city pages driving discovery; no extra commission for a marketplace sale is published, and paid Promoted Ads placement is optional and separate. > Our personalized recommendations, intuitive search and city or category pages make it easy for fans to find what's happening near them — including your event. > — https://business.ticketmaster.com/solutions/ticket-sales/ · Section 'The World's Largest Event Marketplace', first panel, checked 27 October 2026 **Email to buyers** · Yes — TM1 Marketing includes self-serve email alongside came-from codes and audience segments, so clients can target past purchasers in their own database for the next event and report on the campaign. > The Ticketmaster suite of self-serve marketing solutions, such as email and came from codes, supports teams in maximizing audience reach > — https://business.ticketmaster.com/client-marketing-self-serve-tools/ · Section 'Ticketmaster's Self-Serve Marketing Solutions', first paragraph, checked 27 October 2026 **Ad tracking** · Yes — Every client gets a marketing application that places their own tracking pixels across their Ticketmaster event pages; Ticketmaster does not name Meta or Google specifically in the pages read. > every client has access to a marketing application that let's you place pixels across your event pages, find the right audiences within your database, launch marketing campaigns > — https://business.ticketmaster.com/support/ · FAQ 'What specific tools does Ticketmaster offer to maximize marketing opportunities for my event?', checked 27 October 2026 **Promoter links** · Partly — Promoters are brought into the shared TM1 workspace with permissions and audit visibility, and came-from codes attribute sales to a source, but Ticketmaster documents no affiliate link product giving an outside seller its own sales dashboard. > Bring promoters, agents, box office teams, and stakeholders into a single, shared workspace. Review event setups, suggest updates, and collaborate in real time with built-in permissions, version control, and audit visibility > — https://business.ticketmaster.com/solutions/event-creation-management/ · Section 'Key Features', Collaborative Workflows, checked 27 October 2026 ### What it connects to and where it is sold **API** · Partly — Discovery and Commerce are published as Open APIs anyone can register a key for, but the organizer-side Partner, Publish, Season Ticketing and Inventory Status APIs sit behind being an existing Ticketmaster client. > Are you a Ticketmaster client? Already doing business with Ticketmaster? Get in touch so we can hook you up. > — https://developer.ticketmaster.com/products-and-docs/ · Developer portal, 'Are you a Ticketmaster client?' panel above the APIs list, checked 27 October 2026 **United States** · Yes — Ticketmaster sells across 21 markets on iOS and Android, including the United States in dollars, Canada through ticketmaster.ca and the United Kingdom, where it runs a separate organizer site. > Serving tens of millions of fans each month across 21 markets on iOS and Android. > — https://business.ticketmaster.com/solutions/ticket-sales/ · Section 'Fan-First Innovation', Global Ticketmaster App, checked 27 October 2026 **Canada** · Yes — Ticketmaster sells across 21 markets on iOS and Android, including the United States in dollars, Canada through ticketmaster.ca and the United Kingdom, where it runs a separate organizer site. > Serving tens of millions of fans each month across 21 markets on iOS and Android. > — https://business.ticketmaster.com/solutions/ticket-sales/ · Section 'Fan-First Innovation', Global Ticketmaster App, checked 27 October 2026 **United Kingdom** · Yes — Ticketmaster sells across 21 markets on iOS and Android, including the United States in dollars, Canada through ticketmaster.ca and the United Kingdom, where it runs a separate organizer site. > Serving tens of millions of fans each month across 21 markets on iOS and Android. > — https://business.ticketmaster.com/solutions/ticket-sales/ · Section 'Fan-First Innovation', Global Ticketmaster App, checked 27 October 2026 ### Starting and getting help **Sign up without a sales call** · Partly — Once you are a client, event build and marketing are genuinely self-serve in the browser and an event can publish in minutes, but you cannot sign up and sell today: access to TM1 starts with a 'Work with us' inquiry handled by an account team. > Tell us more about what you'd like to do together, and we'll partner you with a team dedicated to building the best solution for your needs that drives real results. > — https://business.ticketmaster.com/work-with-us/ · Page intro above the 'How can we help you?' selector, checked 27 October 2026 **Support on event day** · Yes — Every client gets a named account team with an operations specialist plus around-the-clock access to an AI-searchable client help center and live training; phone, chat and specific hours are not published. > Every client has a dedicated operations specialist and access to around-the-clock support through our Support Community! > — https://business.ticketmaster.com/support/ · FAQ 'What can I expect in terms of client support and response time from Ticketmaster?', checked 27 October 2026 ## Ticketmaster alternatives - [Eventbrite](https://boxofficefees.com/eventbrite) · Free plan, then $69 a month: Ticketing platform with a buyer-discovery marketplace and optional fee transfer. - [Humanitix](https://boxofficefees.com/humanitix) · Free plan, then $1.29 per paid ticket: Nonprofit ticketing: 5% + $1.29 a paid ticket, card processing included, profits to charity. - [Ticket Tailor](https://boxofficefees.com/ticket-tailor) · Free plan, then £0.60 (about $0.80) per ticket: Flat per-ticket fee ticketing paid into your own Stripe, PayPal or Square account. - [TicketSpice](https://boxofficefees.com/ticketspice) · From $0.99 per ticket: Flat 99¢-per-ticket ticketing for events and attractions, with in-house payments and a box office app. - [Etix](https://boxofficefees.com/etix) · Price on request: Venue-focused primary ticketing with box office, scanning, patron data and marketing, sold by quote. - [Tixr](https://boxofficefees.com/tixr) · Price on request: Enterprise live-event ticketing and commerce platform with quote-only fees. - [RSVPify](https://boxofficefees.com/rsvpify) · Free plan, then $0.90 per ticket: Registration, ticketing, guest management, seating, and QR-code check-in in one platform. - [AXS](https://boxofficefees.com/axs) · Price on request: AEG-owned primary ticketing for arenas, theatres, festivals and teams, sold through a demo request. - [TicketLeap](https://boxofficefees.com/ticketleap) · Free plan, then $1 per paid ticket: Per-ticket event ticketing with no plans or contracts, $1 + 2% plus a 3% transaction fee. 6 of the 9 publish a price. [All 9 alternatives](https://boxofficefees.com/ticketmaster/alternatives/) ## Sources and changes Last changed 27 October 2026 **Sources** (11) - https://help.ticketmaster.com/hc/en-us/articles/9663528775313-How-are-ticket-prices-and-fees-determined, read 27 October 2026 - https://business.ticketmaster.com/solutions/event-day/, read 27 October 2026 - https://business.ticketmaster.com/solutions/ticket-sales/, read 27 October 2026 - https://business.ticketmaster.com/solutions/event-creation-management/, read 27 October 2026 - https://business.ticketmaster.com/client-marketing-self-serve-tools/, read 27 October 2026 - https://business.ticketmaster.com/self-serve-event-ticketing-solutions-for-live-events/, read 27 October 2026 - https://business.ticketmaster.com/support/, read 27 October 2026 - https://help.ticketmaster.com/hc/en-us/articles/35127799858193-What-is-the-All-In-Price, read 27 October 2026 - https://help.ticketmaster.com/hc/en-us/articles/9786975926673-How-does-Ticket-Transfer-work, read 27 October 2026 - https://developer.ticketmaster.com/products-and-docs/, read 27 October 2026 - https://business.ticketmaster.com/work-with-us/, read 27 October 2026 ## Is this yours? Claim Ticketmaster: https://boxofficefees.com/claim/ticketmaster Report an error if a fact is wrong: hello@boxofficefees.com, subject "Report an error: Ticketmaster (ticketmaster)".