# Swoogo — Annual event-management platform with unlimited events and registrations for each team subscription.

> Source: Box Office Fees — https://boxofficefees.com/swoogo (structured, researched, re-verified)

Swoogo is an event management platform for registration, marketing, attendee communications, on-site check-in, and reporting. Its annual, user-based subscription supports unlimited events and registrations, while organizers connect their preferred payment processor.

**Best for:** Enterprise event teams running conferences, webinars, and field marketing programs

| Fact | Value |
| --- | --- |
| Website | https://swoogo.events |
| Category | Event and conference registration, Conferences, Enterprise event platforms |
| API | Yes |
| Open source | No |
| Price | $11,800 a year |
| Price checked | 29 October 2026 |

Screenshot of Swoogo: https://boxofficefees.com/img/1920/screenshots/swoogo.webp, captured 1 November 2026

**What we checked**

- Pages last read: 29 October 2026
- Price on its site: From $11,800 a year (From its pricing page)

## Swoogo price and terms

**Terms**

- Free plan or trial: No

## For AI agents

- API: Yes

Pricing page as we captured it: https://boxofficefees.com/img/1920/screenshots/swoogo/pricing.webp, captured 1 November 2026

Read on https://swoogo.events/pricing/, 29 October 2026.

## What we checked on Swoogo

### What the fees come to

**The fee per ticket** · No — Swoogo states that it does not take a percentage from transactions through its integrated payment options.

> Swoogo doesn’t charge a percentage for using our 14 integrated payment gateways.
> — https://swoogo.events/enterprise/ · Payments section, checked 29 October 2026

**Card processing** · Yes — Organizers choose a connected card processor, including Stripe and other listed payment options; Swoogo publishes no processor rate.

> Choose from our many secure and trusted integrations, including Stripe, Authorize.net, and Paypal Payflow Pro.
> — https://swoogo.events/event-registration-software/event-payments/ · Payment Methods and Processing section, checked 29 October 2026

**Free events** · Yes — Swoogo says it does not charge per event or per registrant, while its base subscription is paid annually.

> Swoogo doesn't charge per event or per registrant.
> — https://swoogo.events/pricing/ · Pricing page metadata and Professional plan card, checked 29 October 2026

**Plans and subscriptions** · Yes — Professional is an annual subscription with unlimited events and registrations; Enterprise is separately quoted.

> USD $11,800/year Custom
> — https://swoogo.events/pricing/ · Pricing plan cards, checked 29 October 2026

### Getting paid

**Your buyers’ details** · Yes — Swoogo says customer data belongs to the organizer, and its tools create and automate event emails.

> At Swoogo, all of your data belongs to you.
> — https://swoogo.events/enterprise/ · Data ownership & integrity section, checked 29 October 2026

### Selling the tickets

**Ticket types and discounts** · Yes — Swoogo documents endless registrant types, early-bird discounts, and discount codes for tailored event pricing.

> - Endless registrant types
> — https://swoogo.events/platform/ · Registration and MCP Server sections, checked 29 October 2026

**Reserved seating** · Yes — Swoogo lists custom seating charts among included in-person capabilities for its event platform.

> Custom seating charts
> — https://swoogo.events/pricing/ · What's included, In-Person list, checked 29 October 2026

**Questions at checkout** · Yes — Registration forms support customizable questions, and the platform lists more than fifteen question formats.

> - 15+ question formats - 100% customizable questions
> — https://swoogo.events/platform/ · Registration section, checked 29 October 2026

**Registration forms and waivers** · Yes — Swoogo provides customizable registration forms with custom fields and conditional paths for different registrants.

> Add your own data fields to capture the important details about registrants.
> — https://swoogo.events/event-registration-software/ · Customized registration experience section, checked 29 October 2026

**Waitlist** · Yes — Swoogo lets registrants join an invite list or be moved automatically to a waitlist when space opens.

> automatically move people to a waitlist until space opens up.
> — https://swoogo.events/event-registration-software/ · Flexible registration section, checked 29 October 2026

**Online events** · Yes — Swoogo supports digital events with registration, streaming integrations, and an event hub for attendees.

> ### Multi-track registration
> — https://swoogo.events/digital-events/ · Digital events feature list, checked 29 October 2026

**Recurring events** · Yes — Swoogo supports cloning and templatizing a successful registration flow for repeat events without rebuilding it.

> Swoogo makes cloning and templatizing easy
> — https://swoogo.events/event-registration-software/ · Events never stop section, checked 29 October 2026

### At the door

**Check-in app** · Yes — Go Onsite is included with every plan and provides offline attendee check-in using a name or QR code.

> Go Onsite is included in every Swoogo plan.
> — https://swoogo.events/mobile/go-onsite/ · Offline Check-In and plan inclusion sections, checked 29 October 2026

**Door sales** · Partly — Walk-in registration is included, while on-site Stripe payment processing is limited to the paid Go Onsite Pro add-on.

> Onsite Payment Processing (Stripe) | Not included | Included
> — https://swoogo.events/mobile/go-onsite/ · Go Onsite feature comparison table, checked 29 October 2026

### Finding buyers

**Email to buyers** · Yes — Swoogo lets organizers segment, build, and automate emails for invitations, reminders, and follow-up communications.

> personalize your event communications at scale when you segment, build, and automate emails in Swoogo.
> — https://swoogo.events/event-marketing/ · Automated communications section, checked 29 October 2026

**Ad tracking** · Yes — Swoogo includes Google Analytics and Facebook Pixel integrations for measuring page visits and marketing results.

> Use our Facebook Pixel integration to report on the success of paid or organic social marketing efforts.
> — https://swoogo.events/integrations/ · Integration directory, Google Analytics and Facebook Pixel entries, checked 29 October 2026

### What it connects to and where it is sold

**Works with** · Yes — Swoogo lists native Salesforce, HubSpot, Marketo, Zapier, payment, analytics, and marketing software integrations.

> Automate workflows between Swoogo and thousands of other tools, using Zapier.
> — https://swoogo.events/integrations/ · Integration directory, checked 29 October 2026

**API** · Yes — Swoogo publishes a REST API and outbound webhooks, with scalable API access in Enterprise.

> REST API + outbound Webhooks
> — https://swoogo.events/pricing/ · What's included, Integrations list, checked 29 October 2026

### Starting and getting help

**Free to start** · No — Swoogo publishes Professional as a paid annual subscription, so organizers do not have a no-cost platform path stated.

> USD $11,800/year Custom
> — https://swoogo.events/pricing/ · Professional plan card, checked 29 October 2026

**Support on event day** · Yes — In-house support promises an initial response in about fifteen minutes during Monday through Friday local service hours.

> During our service hours (M-F, 9 am-9 pm local time, globally!) we’ll get you a first response in about 15 minutes.
> — https://swoogo.events/support/ · Quick response section, checked 29 October 2026

## Swoogo alternatives

- [RSVPify](https://boxofficefees.com/rsvpify) · Free plan, then $0.90 per ticket: Registration, ticketing, guest management, seating, and QR-code check-in in one platform.
- [Tixr](https://boxofficefees.com/tixr) · Price on request: Enterprise live-event ticketing and commerce platform with quote-only fees.
- [AXS](https://boxofficefees.com/axs) · Price on request: AEG-owned primary ticketing for arenas, theatres, festivals and teams, sold through a demo request.
- [Event Espresso](https://boxofficefees.com/event-espresso) · Free plan, then $129 a year: Self-hosted WordPress ticketing plugin with no per-ticket commission while your license key is active.
- [vFairs](https://boxofficefees.com/vfairs) · Price on request: Quoted annual event platform where every event comes with a named project manager and 24/7 support.
- [EventCreate](https://boxofficefees.com/eventcreate) · Free plan, then $50 a month: Event website builder with registration, RSVPs, ticketing, check-in and name badges in one platform.
- [Eventleaf](https://boxofficefees.com/eventleaf) · Free plan, then $500 a year: Per-attendee event registration with badge printing, check-in apps and a 3-6% fee on ticket sales.
- [Cvent](https://boxofficefees.com/cvent) · Price on request: Enterprise event platform billed per registrant, with venue sourcing, badging and an event app on one license.
- [Whova](https://boxofficefees.com/whova) · No list price: All-in-one conference registration, event app and check-in, charging 3% + $0.99 per paid ticket.

4 of the 9 publish a price.

[All 9 alternatives](https://boxofficefees.com/swoogo/alternatives/)

## Sources and changes

Last changed 1 November 2026

**Sources on swoogo.events** (10)

- https://swoogo.events/pricing/, read 29 October 2026
- https://swoogo.events/event-registration-software/, read 29 October 2026
- https://swoogo.events/enterprise/, read 29 October 2026
- https://swoogo.events/integrations/, read 29 October 2026
- https://swoogo.events/mobile/go-onsite/, read 29 October 2026
- https://swoogo.events/platform/, read 29 October 2026
- https://swoogo.events/digital-events/, read 29 October 2026
- https://swoogo.events/event-marketing/, read 29 October 2026
- https://swoogo.events/event-registration-software/event-payments/, read 29 October 2026
- https://swoogo.events/support/, read 29 October 2026

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