# Luma — Event pages and calendars with a 5% ticket fee that drops to zero on a flat subscription. > Source: Box Office Fees — https://boxofficefees.com/luma (structured, researched, re-verified) Luma is an event platform where hosts publish an event page, collect registrations or sell tickets through their own Stripe account, and gather guests on a subscribable calendar. Events and guests are unlimited on its free plan. **Best for:** A community, meetup or workshop organizer who sells general admission tickets online | Fact | Value | | --- | --- | | Website | https://luma.com/ | | Category | Event pages with tickets, Classes and workshops, Community events, Lowest fees on 200 tickets, Nonprofits | | API | Partly, on Luma Plus | | Open source | No | | Price | Free | | Price checked | 27 October 2026 | Screenshot of Luma: https://boxofficefees.com/img/1920/screenshots/luma.webp, captured 31 October 2026 **What we checked** - Pages last read: 27 October 2026 - Price on its site: Free plan (From its pricing page) ## Luma price and terms **Terms** - Free plan: Yes — Free forever with unlimited events and guests, 500 invites or newsletters per week, up to 3 calendar admins, and a 5% platform fee on paid tickets. - Sign up without sales: Yes **What needs a higher plan** - Luma Plus: Sales tax on tickets, Ad tracking, Works with, API - Enterprise: Refunds and transfers by buyers ## For AI agents - API: Partly (Luma Plus) Pricing page as we captured it: https://boxofficefees.com/img/1920/screenshots/luma/pricing.webp, captured 31 October 2026 Read on https://luma.com/pricing, 27 October 2026. ## What we checked on Luma ### What the fees come to **The fee per ticket** · Yes — Luma charges a flat 5 percent platform fee on each paid ticket on the free plan and nothing per ticket on Luma Plus, with no cap or minimum stated. > 5% platform fee for paid events > — https://luma.com/pricing · Pricing page, free Luma plan feature list, checked 27 October 2026 **Who pays the fees** · No — The organizer absorbs both fees out of the ticket price; Luma offers no setting to pass them to buyers, and its advice is to raise the face price instead. > While Luma doesn’t offer an option to add fees on top of ticket prices, you can effectively have customers cover the platform fee by adjusting your ticket price accordingly. > — https://help.luma.com/p/creating-a-paid-event · Transparent Pricing for Customers, Covering Platform Fees, checked 27 October 2026 **Card processing** · Yes — Stripe processes every card payment at roughly 2.9 percent plus 30 cents, charged in addition to Luma's platform fee, and Stripe is the only processor supported. > Stripe, our payment processor, charges a credit card fee (typically 2.9% + 30 cents). The platform fee is on top of the Stripe fee. > — https://luma.com/pricing · Footnote below the plan cards, checked 27 October 2026 **All-in price at checkout** · Yes — The price an organizer sets is the full price a buyer sees and pays, with no platform fee or service fee broken out later in checkout. > Luma always shows customers the full price they’ll pay upfront. Unlike some platforms, we don’t add surprise fees at checkout or break out platform fees separately. > — https://help.luma.com/p/creating-a-paid-event · Transparent Pricing for Customers, checked 27 October 2026 **Free events** · Yes — Free events and free tickets cost the organizer nothing: the platform fee applies only to paid tickets, and events and guests are unlimited on the free plan. > Use Luma for free with unlimited events and guests. > — https://luma.com/pricing · Page subtitle above the plan cards, checked 27 October 2026 **Fees on refunds** · No — On a refund the organizer eats both the Stripe fee and Luma's platform fee, which Luma illustrates as $4.25 lost on a refunded $50 ticket. > We don’t charge any additional fee to refund a guest, but you will need to cover the original credit card transaction fee and the Luma platform fee. > — https://help.luma.com/p/refunding-a-guest · Refund Fees section, checked 27 October 2026 **Nonprofit rates** · Yes — Nonprofits get 40 percent off the Luma Plus subscription for as long as they stay subscribed, applied after emailing support with a calendar link. > We have a non-profit discount of 40% off of Luma Plus for as long as you stay subscribed. > — https://help.luma.com/p/luma-for-non-profits · Luma for Non-Profits, opening paragraph, checked 27 October 2026 **Plans and subscriptions** · Yes — Luma Plus costs $69 a month or $59 a month billed annually per calendar and removes the 5 percent platform fee entirely, leaving only Stripe's card fee. > 0% platform fee for paid events > — https://luma.com/pricing · Luma Plus plan card, first bullet, checked 27 October 2026 **Donations and tips** · Yes — Ticket types support donation and pay-what-you-want pricing with a suggested price, so supporters can give more; nothing on the site describes a checkout tip to Luma itself. > donation-based pricing - suggest a price, but guests can choose to register for free > — https://help.luma.com/p/creating-a-paid-event · Ticket Types, flexible pricing list, checked 27 October 2026 **Sales tax on tickets** · Partly — adds a tax line you set per calendar, available only on Luma Plus, and Luma does not remit anything to a tax authority for you. > We do not pay the tax authorities on your behalf. You are responsible for collecting and paying the legally required taxes. > — https://help.luma.com/p/taxes-and-vat · Taxes and VAT, note under the tax configuration steps, checked 27 October 2026 ### Getting paid **When you get the money** · Yes — Money lands in the organizer's own connected Stripe account as tickets sell on Stripe's rolling schedule, well before the event, and Luma states no payout fee. > Most Stripe accounts are set to a rolling payout schedule by default, meaning that funds are typically sent on the next business day or shortly after. > — https://help.luma.com/p/understanding-payouts-and-event-proceeds · How Payouts Work, checked 27 October 2026 **Disputed charges** · Partly — The organizer carries disputes alone: Luma does not contest them for you, lost funds come back out of your Stripe balance, and a penalty may apply depending on your Stripe account. > Luma does not handle disputes on your behalf. You are responsible for refunding guests and responding to your disputes. > — https://help.luma.com/p/disputed-payments · Disputed Payments, responsibility paragraph, checked 27 October 2026 **Your buyers’ details** · Yes — Guest names, emails, phone numbers and answers export as CSV at any time and you can email them from Luma, provided they consented; cold emailing is banned. > You can download your event’s guest list as a CSV file, which includes registration details, ticket information, coupon codes, and custom responses. > — https://help.luma.com/p/download-guest-csv · Download Guest List as CSV, opening paragraph, checked 27 October 2026 ### Selling the tickets **Ticket types and discounts** · Yes — Multiple ticket types with their own prices, sales start and end times for early-bird pricing, capacity, coupons and group purchasing are all on the free plan. > Set up ticket types, group purchasing and coupons > — https://luma.com/pricing · Pricing page, free Luma plan feature list, checked 27 October 2026 **Reserved seating** · No — Luma states plainly that it has no seat maps and points organizers who need seat selection to Eventbrite or Ticket Tailor instead. > Does Luma support reserved seating? No. If you need seat maps, Eventbrite is the better fit. > — https://help.luma.com/p/luma-vs-eventbrite · FAQs, checked 27 October 2026 **Questions at checkout** · Partly — You can add your own registration questions of several types, but they apply to the whole event: Luma supports neither per ticket type questions nor branching logic. > We do not support questions specific to a given ticket type. > — https://help.luma.com/p/collect-registration-questions · Unsupported Features, checked 27 October 2026 **Registration forms and waivers** · Yes — Registration questions cover text, options, phone, website and a Terms type that collects consent and an optional signature, which covers a waiver. > This is especially useful if you have a legal form that your guests need to sign before joining the event. > — https://help.luma.com/p/event-terms · Event Terms, opening paragraph, checked 27 October 2026 **Timed entry** · No — Luma names timed entry as a reason to pick Ticket Tailor instead and lists timed-entry slots among that product's box office tools, with no equivalent of its own. > If you run a venue or box office and need reserved seating, timed entry, or a low flat fee per ticket, Ticket Tailor is built for that. > — https://help.luma.com/p/luma-vs-ticket-tailor · Opening paragraph, checked 27 October 2026 **Waitlist** · Yes — A waitlist opens when the event hits capacity and works for paid tickets too: the card is authorized on joining and charged only when the host approves. > Waitlists can be used with free and paid tickets. > — https://help.luma.com/p/waitlist · Waitlist, opening paragraph, checked 27 October 2026 **Online events** · Yes — Online and hybrid events are supported, with Zoom or Google Meet links created automatically for registrants and attendance tracked from the join link. > Zoom integration with attendance tracking > — https://luma.com/pricing · Pricing page, free Luma plan feature list, checked 27 October 2026 **Sell on your own website** · Yes — Two embeds let buyers register on your own site: a button that opens checkout in an overlay, or the event page itself inside an iframe with checkout in place. > Embed a checkout button or the full event page on your site so visitors can register without leaving. > — https://help.luma.com/p/embed-luma-on-your-website · Page subtitle, checked 27 October 2026 **Website builders** · Partly — embed only: Luma documents a copy-and-paste HTML snippet for any site, and names no WordPress plugin or Squarespace, Wix or Shopify app. > Copy the code snippet and paste it into your website, and congrats > — https://help.luma.com/p/embed-luma-on-your-website · Embed Luma on Your Website, opening instructions, checked 27 October 2026 **Add-ons** · Partly — There is no merchandise or parking add-on product; Luma's own answer for extras like tables is to model them as separate high-priced ticket tiers with limited quantity. > There’s no dedicated bottle-service feature, but many hosts model tables as high-priced ticket tiers with limited quantity. > — https://help.luma.com/p/luma-vs-posh · FAQs, selling tables, checked 27 October 2026 **Recurring events** · Partly — Luma calls its recurring options workarounds: cloning duplicates an event with its settings across dates, but there is no single recurring event with one registration. > The easiest way to create multiple sessions is to use the Clone Event feature. > — https://help.luma.com/p/multi-session-recurring-events · Clone Event for Multiple Sessions, checked 27 October 2026 **Refunds and transfers by buyers** · Partly — Buyers cannot refund themselves, since hosts issue every refund from the guest list, and guest-to-guest ticket transfer is limited to Enterprise plans. > Ticket transfer is currently only available on our Enterprise plans. > — https://help.luma.com/p/ticket-transfer · Important notice at the top, checked 27 October 2026 ### At the door **Check-in app** · Yes — The free iOS and Android apps scan each guest's QR code at the door in standard or express mode; Luma does not state whether the scanner works without a connection. > Every guest receives a QR code when they register. Scan it at the door to check them in, or search for their name on the guest list to check them in manually. > — https://help.luma.com/p/check-in · Check In Guests for In-Person Events, guest QR codes, checked 27 October 2026 **Door sales** · Partly — Walk-ups buy on the event page from their own phone at the same fees as online sales; card payments and cash collection inside the Luma app are still being built. > Note: We’re working on additional features to support card payments and cash collection directly through the Luma app. > — https://help.luma.com/p/selling-in-person-tickets · Managing Door Check-in, closing note, checked 27 October 2026 **Apple Wallet** · Yes — Guests add the ticket to Apple Wallet from the ticket view on iOS, and the pass carries the same QR code and works without an internet connection. > When you register for an in-person event on Luma, you can add your ticket to Apple Wallet (iOS) or Google Wallet (Android). > — https://help.luma.com/p/mobile-wallet-passes · Mobile Wallet Passes, opening paragraph, checked 27 October 2026 **Google Wallet** · Yes — Android guests add the same pass to Google Wallet, it updates automatically when event details change, and it is marked expired if registration is canceled. > When you register for an in-person event on Luma, you can add your ticket to Apple Wallet (iOS) or Google Wallet (Android). > — https://help.luma.com/p/mobile-wallet-passes · Mobile Wallet Passes, opening paragraph, checked 27 October 2026 ### Finding buyers **Listed where buyers browse** · Yes — Public in-person events can be featured on Luma's explore pages in more than 50 cities at no extra fee, but a curation team decides and hosts cannot submit their way in. > Featured events are picked by our curation team. > — https://help.luma.com/p/featuring-your-event-on-luma · Featuring Your Event on Luma, curation paragraph, checked 27 October 2026 **Email to buyers** · Yes — Newsletters and event blasts reach a calendar's past guests and followers by email, SMS, push and WhatsApp, within a weekly send limit that depends on the plan. > Newsletters let you communicate directly with your calendar’s people. You can share updates, promote upcoming events, and keep your community engaged. > — https://help.luma.com/p/sending-newsletters · Sending Newsletters, opening paragraph, checked 27 October 2026 **Ad tracking** · Partly — A Meta pixel and a Google Analytics measurement ID can be attached to event and calendar pages, but both settings require a Luma Plus subscription. > With Luma Plus, you can set up a Meta Tracking Pixel to track guest registrations. > — https://help.luma.com/p/facebook-meta-tracking-pixel · Facebook / Meta Tracking Pixel, opening line, checked 27 October 2026 **Promoter links** · Partly — Promoters get tracked utm_source links and their own coupon codes with per-link registration counts in insights, but Luma calculates and pays no commission. > On Luma you track sales per promoter and pay them yourself > — https://help.luma.com/p/luma-vs-posh · Why You Might Choose Posh, automatic promoter commissions, checked 27 October 2026 ### What it connects to and where it is sold **Works with** · Partly — Zapier reaches Mailchimp, Sheets and Airtable and webhooks are available, but both Zapier and the API need Luma Plus, and HubSpot and Salesforce sync is Enterprise. > You’ll need Luma Plus to use either the API or Zapier. > — https://help.luma.com/p/integrations · Integrations, opening paragraph, checked 27 October 2026 **API** · Partly — A documented REST API at docs.luma.com manages events, guests and calendars, but access is gated behind the Luma Plus subscription. > You’ll need Luma Plus to use either the API or Zapier. > — https://help.luma.com/p/integrations · Integrations, opening paragraph, checked 27 October 2026 ### Starting and getting help **Free to start** · Partly — Free events cost the organizer nothing at all, but paid tickets on the free plan give up 5 percent to Luma plus Stripe's card fee out of the organizer's proceeds. > 5% platform fee for paid events > — https://luma.com/pricing · Pricing page, free Luma plan feature list, checked 27 October 2026 **Sign up without a sales call** · Yes — You sign up and publish a paid event the same day with no sales call, and Luma says it is not scheduling live demos at all right now. > We aren’t scheduling live demos of Luma now. But you can try out most of the functionality of Luma on our website. > — https://help.luma.com/p/scheduling-a-demo · Scheduling a Demo, opening paragraph, checked 27 October 2026 **Contract** · Yes — There is no contract on the free plan and Luma Plus can be canceled or set to stop renewing at any time; Luma names no exclusivity for selling elsewhere. > There you will be able to update your payment method, change your plan, or turn off auto-renewal. > — https://help.luma.com/p/canceling-luma-plus · Canceling Luma Plus, management steps, checked 27 October 2026 **Support on event day** · Partly — Support runs by email to support@luma.com with priority handling for Luma Plus subscribers; Luma publishes no phone line, live chat or response hours. > Priority support > — https://luma.com/pricing · Luma Plus plan card, feature list, checked 27 October 2026 ## Luma alternatives - [Race Entry](https://boxofficefees.com/raceentry) · Free plan: Free race management software paid for by one per-registration fee that already covers card processing. - [GoFundMe Pro](https://boxofficefees.com/gofundme-pro) · Price on request: Nonprofit fundraising platform with event ticketing, registration and Live Events, sold by quote. - [Humanitix](https://boxofficefees.com/humanitix) · Free plan, then $1.29 per paid ticket: Nonprofit ticketing: 5% + $1.29 a paid ticket, card processing included, profits to charity. - [Ticket Tailor](https://boxofficefees.com/ticket-tailor) · Free plan, then £0.60 (about $0.80) per ticket: Flat per-ticket fee ticketing paid into your own Stripe, PayPal or Square account. - [Eventbrite](https://boxofficefees.com/eventbrite) · Free plan, then $69 a month: Ticketing platform with a buyer-discovery marketplace and optional fee transfer. - [Zeffy](https://boxofficefees.com/zeffy) · Free plan: Free fundraising platform for nonprofits with event ticketing, auctions and a built-in donor CRM. - [TicketSpice](https://boxofficefees.com/ticketspice) · From $0.99 per ticket: Flat 99¢-per-ticket ticketing for events and attractions, with in-house payments and a box office app. - [RunSignup](https://boxofficefees.com/runsignup) · Free plan: Free endurance-event registration platform billed only through per-transaction processing fees. - [RSVPify](https://boxofficefees.com/rsvpify) · Free plan, then $0.90 per ticket: Registration, ticketing, guest management, seating, and QR-code check-in in one platform. 8 of the 9 publish a price. [All 9 alternatives](https://boxofficefees.com/luma/alternatives/) ## Sources and changes Last changed 31 October 2026 **Sources** (32) - https://luma.com/pricing, read 27 October 2026 - https://help.luma.com/p/creating-a-paid-event, read 27 October 2026 - https://help.luma.com/p/embed-luma-on-your-website, read 27 October 2026 - https://help.luma.com/p/integrations, read 27 October 2026 - https://help.luma.com/p/luma-vs-eventbrite, read 27 October 2026 - https://help.luma.com/p/luma-vs-posh, read 27 October 2026 - https://help.luma.com/p/mobile-wallet-passes, read 27 October 2026 - https://help.luma.com/p/sending-newsletters, read 27 October 2026 - https://help.luma.com/p/canceling-luma-plus, read 27 October 2026 - https://help.luma.com/p/check-in, read 27 October 2026 - https://help.luma.com/p/cloning-events, read 26 October 2026 - https://help.luma.com/p/collect-registration-questions, read 27 October 2026 - https://help.luma.com/p/contacting-event-hosts, read 26 October 2026 - https://help.luma.com/p/disputed-payments, read 27 October 2026 - https://help.luma.com/p/download-guest-csv, read 27 October 2026 - https://help.luma.com/p/event-referrals, read 26 October 2026 - https://help.luma.com/p/event-terms, read 27 October 2026 - https://help.luma.com/p/facebook-meta-tracking-pixel, read 27 October 2026 - https://help.luma.com/p/featuring-your-event-on-luma, read 27 October 2026 - https://help.luma.com/p/luma-api, read 26 October 2026 - https://help.luma.com/p/luma-for-non-profits, read 27 October 2026 - https://help.luma.com/p/luma-vs-humanitix, read 26 October 2026 - https://help.luma.com/p/luma-vs-ticket-tailor, read 27 October 2026 - https://help.luma.com/p/multi-session-recurring-events, read 27 October 2026 - https://help.luma.com/p/refunding-a-guest, read 27 October 2026 - https://help.luma.com/p/scheduling-a-demo, read 27 October 2026 - https://help.luma.com/p/selling-in-person-tickets, read 27 October 2026 - https://help.luma.com/p/setting-up-ticket-types, read 26 October 2026 - https://help.luma.com/p/taxes-and-vat, read 27 October 2026 - https://help.luma.com/p/ticket-transfer, read 27 October 2026 - https://help.luma.com/p/understanding-payouts-and-event-proceeds, read 27 October 2026 - https://help.luma.com/p/waitlist, read 27 October 2026 ## Is this yours? Claim Luma: https://boxofficefees.com/claim/luma Report an error if a fact is wrong: hello@boxofficefees.com, subject "Report an error: Luma (luma)".